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How I Started My Graphic Design Business

I embarked on my career journey with a lot of uncertainties and without guidance from anyone. I didn't know where to start, I didn't know how to use anything except procreate and Canva, and I didn't have any clients. A Lot of graphic designers had a degree and I didn't which put me back even further. Now this is not to discourage those who haven't gone to school, it's to motivate you to work harder because the truth is if you don't want to go to school to learn you're going to have to research everything on your own.


Here are the steps I personally took to learn graphic design:


Youtube university as I like to call it I youtubed every single thing I learned about graphic design. start from the very bottom, even if you think you might know it, MASTER it. Understand the fundamentals of design this includes, color theory, typography, layout, and branding. When you bake a cake and miss one ingredient your cake will be flat, undercooked, or too rough. You want to make sure you have all the ingredients for your recipe for the best results.


2.Pick a focus

When I first started design I knew that I wanted my main focus to be logos. At the time I had no idea what brand design was so I chose to put all my focus into logo creation. I’d study different logo styles, logo trends, and most importantly how to make a logo.


3.Building a Portfolio

Start creating using your focus point and showcase your best work. Include projects that demonstrate your skills and versatility. Doing briefs is an amazing way to build your portfolio. Briefs are fake projects that you can practice designing. For example, an Instagram page might post, “Create a logo for a cat accessory company”; you’d then design the logo that incorporates those elements. Most of these pages also have competitions, and if you win, you’ll get recognized by the graphic design community and even gain potential clients.


4.Clients

Once I built up my portfolio, I started attending local events and talking to other business owners about what I do, and more of them would want to work with me. Getting clients is all about how you sell yourself and the services that you provide. Yes, your work will speak for itself, but you also want to create a safe space for your clients to trust you with their brand. You don’t always have to be super professional; remember that your clients are people too.


Remember, just because you’re good at something doesn't mean you can't be better. Keep working on it until you've masted it. There is always room to grow. Stay humble and keep striving.



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